Selling The Solution

”We Want Change! We Want Change! We Want Change!”

Do you recognize these words? They are commonplace in demonstrations, activist efforts, strikes, and various other methods that the civilian public throughout time have used in attempting to enforce political change in this system. Still today, these methods are used in order to build political opinion – though; in this blog I will reveal the ineffectiveness of this strategy – and show that the time of screaming that “We Want Change” is blasé – this is the time to reconsider our role as creators of political opinion – and the first point to look at is HOW we bring forth our message.

This particular point opened up as I was investigating the suggestions from an activist group of how to create political awareness in relation to the Basic Income proposal. The proposed ways to create that awareness was in line with the usual tactic of standing somewhere in the public, the town square for example, as a group of people, screaming that “We Want Change!” – in seeing this I realized how severely ineffective and misplaced this method is.

So, why is it then ineffective and misplaced?

Well, to scream “We Want Change” doesn’t actually show why change is necessary, and neither does it present a practical SOLUTION as to how this change can be implemented effectively. Instead it’s merely people screaming, and actually, the starting point and underlying message coming through when we just scream out our message is that “we are the victims” and “you must change!” – we won’t make the change because it’s apparently up to another to make that change, present the solution, and make it all happen. And what comes through as well is this point of blame – that it’s not “our fault” that this world is the way it is and as such we shouldn’t walk this change – YOU should – because it’s YOUR fault!

What is then the missing point?

creative_sellingThe missing point is really in the most unlikely of places, and particularly for activists it will be shocking, because the primary point that will allow for political forcefulness to come through is the art of SELLING – yes – SELLING – the skill often regarded with despise – because it’s apparently not a “honest” trade.

But why is then that the art of selling is so important?

Realize, that when we want to inflict change in this world, what we must understand is that change comes through within and as individual human beings, because each human being is a building block in what we call ‘the system”, thus for each human being that is able to see the point you’re making, and within that change his, or her way of living, that is a point where you’ve actually created political movement.

The question is thus, what makes people change, and what makes people hear what you say? This is where SELLING comes into play, because the art of selling, is the art of convincing, it’s the art of finding the specific trigger for the human being we communicate with, what they care about, and what they feel about, and through using those trigger points, we are able to affect that persons way of looking at and understanding things.

Thus, for example, with the Living Income proposal, the focus of the activist must here be to explain to the individual human being what would change in his or her world, if a Living Income would be implemented, the activist must SELL the proposal ACTIVELY – which is a what a activist should be doing – namely – activating people in realizing and understanding that there is so MUCH MORE to life than what our current system presents as life – that there is whole universe to explore which have been suppressed by fear, and a bureaucratic system of rules and control.

Real change, and real political movement will as such be born through the process of selling, which is actually the skill of effective communication, and knowing WHO you’re talking with, and what will trigger that particular person to see what you’re saying – and make them see how what you’re saying can benefit their life.

This is why the Living Income proposal is so unique, because it speaks not only the worker class, it also speaks to the bourgeois, the middle class, and the elite, because the Living Income will fire up the economy on all avenues, allowing for the business owners to make more money, the workers to get employed, and the elite to retain their lifestyle unless it’s overly exclusive – obviously – some people that throughout the years have become excessively rich will have to let go of some of their resources.

An example of how to sell the Living Income proposal in America, would be to connect it to the American Dream, in showing that through the Living Income, the American Dream; having your own house, two cars, and having only one of the spouses working yet still retain a sufficient income to sustain the household, would be able to become a reality – this is thus SELLING the Living Income Guaranteed and showing the benefits of change – not merely screaming that “We Want Change” – which won’t create the political movement required for effective and lasting change.

Thus, it’s time to re-evaluate how we have up to this moment in time attempted to enforce change, and realize that there is a lot to learn from the system, from marketing, and from business owners, and that we’ll only be able to create a movement if we effectively show how life could change for others in implementing a Living Income Guaranteed. Let’s become the Wave of Action required to create the necessary momentum in order for real change to take place.

The Era of Enlightened Activism

waveofactionMany people do see what is going in this world, they do see that the current state of our world is outright abusive, and that it can’t go on as it has – we need to change – this is clear.

The problem with the wave of action that has been spreading throughout the world in various forms, such as for example the Occupy Wall Street-movement, the Arabic Spring – is that there is no clear understanding of HOW to sort out this mess – we do see the problems – but we do not see from WHERE these problems stem – and specifically we don’t see what course of action that will bring forth a lasting and structural solution.

This problem we can be found literally everywhere in all aspects of society, and can also be found in the microcosm of our relationship with ourselves; for example – let’s take a look at my own country of Sweden and what is currently going on in the dimension of crime prevention.

Because what is happening in this arena of the Swedish society, is that it’s slowly falling apart, there is too much crime, and not enough resources to prevent the crime – the polices and attorneys are becoming frustrated because seemingly there is nothing that can be done – and even though the government is pouring more money into the fight against crime, no clear results are visible.

Though, what is it that the Swedish government is missing? Well, the simple fact that crime is not a isolated incidence – crime doesn’t just ‘occur’ – it’s instead a OUTFLOW – it’s a SYMPTOM of an underlying issue that perverts our entire world to become but a survivalist competition where only the strong are allowed to live. Thus, exactly as was the problem with for example the Occupy Wall Street-movement, wherein all attention and focus was fixed on the criminal acts of bankers – no attention and focus is given to sort out the underlying issues.

Thus, let’s take a look at what the underlying issues are – if we self-honestly investigate the nature of the various problems that exist in this world, we are able to see that the absolute majority of them are related to one specific point, one specific aspect of society – and that is – MONEY – or rather – the LACK of money. In our current world system – money is seen and regarded as a commodity that we are able to FIGHT about, and the general view is that we do not have a RIGHT to money – we have but an opportunity to get money – and apparently this opportunity is equal for everyone. But, what happens is that only a select few are able to get their hands on money, and due to the competitive nature that we’ve designed money to exist within, the consequential outflow is that but a few takes it ALL and the rest are forced to fight over the scraps.

This in turn leads a myriad of problems such as for example crime, profiteering, social inequality, blame, revolutions, rebellions, civilian disobedience, and obviously – one of the primary points – fear of SURVIVAL – which will force human-beings to take the most barbarian and ruthless of actions – because they are in their fear of survival not able to consider and expand their view to such concepts as empathy, consideration, care and equality.

Thus, we must now move ourselves into an Era of Enlightened Activism – and what must be the starting point of this new activism is that we target the underlying issues – and that we find PRACTICAL solutions to these underlying issues. And what we must understand is that no form of civil disobedience will have the desired effect – because a SOLUTION must be implemented through political means – by majority rule – it must be an actual and well thought-out proposal and not merely a rebellious act of blame towards those apparently in charge.

We must understand that We Are In Charge – We Decide – We will determine the Solution – and we will determine the Change – thus Activism in order to be effective must be coupled with responsibility – because only when we fully take responsibility for a point in realizing that unless we deliver the solution – there will be no solution; will we be able to effectively bring through change and form a world where we can all live in harmony.

Investigate the Living Income Guaranteed – and realize that there are effective solutions we’re able to implement – that will deal with the underlying issues of this current system – so that we do not anymore have to spend all of our precious time attempting and trying to suppress symptoms and effects.

The Complacency Virus

complacencyThe most common delusion we have that thwarts us from being able to create any change of real significance in this world, is this belief that “everything is okay” – it is as if we have taken a blinder before our eyes that makes us see only what we want to see – and this tends to happen when we have money and a somewhat comfortable life – when we have achieved those points, what sets in is complacency and instead of giving everyone a cool life – we spend the short time we have on this earth trying to satisfy our mental desires.

It should be the other way around, that when we have money, we should understand that we have a opportunity to make a difference, we have the time to spread awareness bring forth change – but what instead happens is that we sink back into the comforts of our minds where we live each day for the sole purpose of filling ourselves with various kinds of positive experiences.

It is fascinating and I see this pattern play out on a daily basis. I have grown up and live in the country of Sweden, and this is a wealthy, industrialized nation where most have a high level of education. Sweden is a country that is in a position of being able to make a difference in this world, because most of us swedes have time on our hands, we can actually make somewhat free choices, because we have money – but what happens instead? Rather we swedes do away with our time on senseless activities, such as drinking, buying more unnecessary things – spending each minute to gain another positive experience – a behavior that is spiteful in its very nature.

Thus, even though we have all the prerequisites necessary to produce a change, we still don’t do it – and why is that? As I said in the beginning, it comes back to complacency, and our tendency to think that everything is okay, because we have the money, and our life is quite comfortable.

But let us look at this presumption that “everything is okay” – because really, can we say that it is?

I mean, fact is that we are all dependent upon money, and fact is that in this world, when we do not have money, the very foundations of our existence will shatter – thus – even though we might think we are safe, because we have money at the money, this is no guarantee – and it is absolutely no guarantee that our children will have access to money. Fact is that our current economic system is slowly crumbling before our very eyes, and even though we might feel comfortable at the moment, we will in time face the consequences – and they will not be pleasant – because what is certain is the current economic system is not sustainable and it will not last.

Thus, what we must realize is that our comfort and the complacency we experience, because everything seems to be fine, it is not real – and each day we are coming closer to the inevitable collapse, wherein also our life will be affected by the ineffectiveness of the current world system – thus – I suggest that we take action now and that we do not wait. Just because we have money, and just because our individual life work at this moment, it doesn’t mean that our collective existence is sustainable – and things will get worse until we stand up and actually bring us to care about our common future and ourselves.

Those of us lucky enough to live in countries where it is still possible to access money, we have a responsibility to spread the word, and show that there is another way to live – and that complacency is really not acceptable – because we have the time and resources, we have the responsibility to act – and we have the responsibility to make sure that all people are endowed with a life worth living – a dignified life – that is what we’d want for ourselves given that we were in the shoes of those less fortunate – so why then not give as we would like to receive?

Read up on the Living Income Guaranteed – and make use of your time, because at some point – it will be all used up – and then there will be no way to go back and change your decisions. We have only this one lifetime – thus – let’s make the best out of it, and see to it that we bring about a world economic system that benefits life and erase poverty forever more – let’s make sure that our children will have a life free from fear.