Selling The Solution

”We Want Change! We Want Change! We Want Change!”

Do you recognize these words? They are commonplace in demonstrations, activist efforts, strikes, and various other methods that the civilian public throughout time have used in attempting to enforce political change in this system. Still today, these methods are used in order to build political opinion – though; in this blog I will reveal the ineffectiveness of this strategy – and show that the time of screaming that “We Want Change” is blasé – this is the time to reconsider our role as creators of political opinion – and the first point to look at is HOW we bring forth our message.

This particular point opened up as I was investigating the suggestions from an activist group of how to create political awareness in relation to the Basic Income proposal. The proposed ways to create that awareness was in line with the usual tactic of standing somewhere in the public, the town square for example, as a group of people, screaming that “We Want Change!” – in seeing this I realized how severely ineffective and misplaced this method is.

So, why is it then ineffective and misplaced?

Well, to scream “We Want Change” doesn’t actually show why change is necessary, and neither does it present a practical SOLUTION as to how this change can be implemented effectively. Instead it’s merely people screaming, and actually, the starting point and underlying message coming through when we just scream out our message is that “we are the victims” and “you must change!” – we won’t make the change because it’s apparently up to another to make that change, present the solution, and make it all happen. And what comes through as well is this point of blame – that it’s not “our fault” that this world is the way it is and as such we shouldn’t walk this change – YOU should – because it’s YOUR fault!

What is then the missing point?

creative_sellingThe missing point is really in the most unlikely of places, and particularly for activists it will be shocking, because the primary point that will allow for political forcefulness to come through is the art of SELLING – yes – SELLING – the skill often regarded with despise – because it’s apparently not a “honest” trade.

But why is then that the art of selling is so important?

Realize, that when we want to inflict change in this world, what we must understand is that change comes through within and as individual human beings, because each human being is a building block in what we call ‘the system”, thus for each human being that is able to see the point you’re making, and within that change his, or her way of living, that is a point where you’ve actually created political movement.

The question is thus, what makes people change, and what makes people hear what you say? This is where SELLING comes into play, because the art of selling, is the art of convincing, it’s the art of finding the specific trigger for the human being we communicate with, what they care about, and what they feel about, and through using those trigger points, we are able to affect that persons way of looking at and understanding things.

Thus, for example, with the Living Income proposal, the focus of the activist must here be to explain to the individual human being what would change in his or her world, if a Living Income would be implemented, the activist must SELL the proposal ACTIVELY – which is a what a activist should be doing – namely – activating people in realizing and understanding that there is so MUCH MORE to life than what our current system presents as life – that there is whole universe to explore which have been suppressed by fear, and a bureaucratic system of rules and control.

Real change, and real political movement will as such be born through the process of selling, which is actually the skill of effective communication, and knowing WHO you’re talking with, and what will trigger that particular person to see what you’re saying – and make them see how what you’re saying can benefit their life.

This is why the Living Income proposal is so unique, because it speaks not only the worker class, it also speaks to the bourgeois, the middle class, and the elite, because the Living Income will fire up the economy on all avenues, allowing for the business owners to make more money, the workers to get employed, and the elite to retain their lifestyle unless it’s overly exclusive – obviously – some people that throughout the years have become excessively rich will have to let go of some of their resources.

An example of how to sell the Living Income proposal in America, would be to connect it to the American Dream, in showing that through the Living Income, the American Dream; having your own house, two cars, and having only one of the spouses working yet still retain a sufficient income to sustain the household, would be able to become a reality – this is thus SELLING the Living Income Guaranteed and showing the benefits of change – not merely screaming that “We Want Change” – which won’t create the political movement required for effective and lasting change.

Thus, it’s time to re-evaluate how we have up to this moment in time attempted to enforce change, and realize that there is a lot to learn from the system, from marketing, and from business owners, and that we’ll only be able to create a movement if we effectively show how life could change for others in implementing a Living Income Guaranteed. Let’s become the Wave of Action required to create the necessary momentum in order for real change to take place.

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