The (M)Economy and The Rational Consumerism

consumer_psychologyWhere does the economy come from? What is the economy? How are jobs created? How are jobs lost? Why do we buy certain things and not others?

Have you ever asked yourself any of these questions? There is a great likelihood you haven’t, because we often tend to miss that which is right in-front of us, that which is hidden in plain sight, and the so-called economy is one of those things – we use the word, yet still, we’ve not asked the questions as to what it really in-fact consists out of, and the most important one, why it isn’t working?

The first thing we can take note of is that the economy, is actually a MEconomy – because breaking down the economy looking at the details of its structure, we see that it’s the sum total of an aggregate amount of ME’s walking around making the decisions on a daily basis in regards to how they are going to spend and earn money – thus: We’re able to see that the building blocks of the economy is the individual human-being – so to understand how and why the economy functions as it does – we can take a look at our own life’s, how we deal with money, what we consider when buying new things, and when earning money.

In this blog I would like to take a look at advertisement and PR, which is one fascinating aspect of the economy, and how this point is currently influencing our purchasing decisions, and in turn altering the movement and direction of the general economy.

So, what is advertisement and PR? The nature of these points, when stripped of all niceties, comes down to manipulation – and the method of manipulation is through emotions wherein one of the primary emotions that is used is attraction, sexual arousal, and so-called ‘love’ – thus we have the suppliers of this world currently through advertisement and PR manipulating the individuals of the economy to make certain decisions, certain purchases, and these are not rational decisions, they are being driven from within and as emotion, and here we can all to easily recognize it in our own lives: Can you recall any event where you felt that you just “had to” have that thing? Or, you wanted to fit in, so you bought that thing? Or, you wanted to have the latest gadget, because the ad said it was “the best technology on the market”? – All of these experiences are examples of successful mind-manipulation through advertisement and PR.

The problem with this is that when we as consumers buy on the basis of irrational reasoning, we’re not aware of the consequences we’re creating in our own lives or in the lives of others – who for example considers the environmental effects, and slave labor conditions, that are being reinforced through yearly purchasing new wardrobe of clothes according to the rules of fashion? Who considers the conditions for animals when buying the cheapest meat at the supermarket? I mean, very few at the best – and still – its through these decision that we create the MEconomy.

So, what are we then able to do to support ourselves to not anymore fuel an economy that is based on irrational decision-making?

Here the responsibility rests with us, the consumers, and one point that I would suggest to practice is that of becoming aware of what moves inside of you when you look at advertisements, or when you feel that there is something you want to buy and you have the surge come up within, that surge saying: “I just got to have that thing!” – and here you’re able to ask yourself, is it a rational decision? Have I actually come up with this myself and does a clear reasoning support it, or is the decision emotionally driven, and has it been triggered through some form of commercial, ad or other form of advertisement?

Through this shift within ourselves, we take a step in the direction of becoming self-empowered consumers, we’re we won’t buy anything just because it makes us feel good, we will instead buy that which is practical, effective, and serves our lives – and through doing this we support a change in this world, from corporations using advertisement designed to trigger our emotions, to advertisement that is practical, and have something relevant to say about the product being sold – because obviously: the only reason as to why this form of emotional advertisement exists everywhere around us, is because we buy into it big time – if we would stop this – there wouldn’t anymore be a market for such manipulative advertisements, and corporations would change their marketing strategies.

To sum it up: When we change how we behave on a individual basis, we change one brick in the wall that is the economy, or MEconomy, and this change will ripple out into the rest of this world. This is a process we must take upon ourselves to walk, because it’s quite obvious that unless we are willing to take responsibility for how we handle our money, how can we ask from any of the corporations in this world, that they take responsibility for the way that they want us to use our money? Really, there is no one to blame for the state of our MEeconomy – because we’ve created it – now its time to take responsibility for it, and where better to begin but in our own domestic money affairs?

Join us in becoming another vote for a rational and functional economy – check out the Living Income Guaranteed.