The (M)Economy and The Rational Consumerism

consumer_psychologyWhere does the economy come from? What is the economy? How are jobs created? How are jobs lost? Why do we buy certain things and not others?

Have you ever asked yourself any of these questions? There is a great likelihood you haven’t, because we often tend to miss that which is right in-front of us, that which is hidden in plain sight, and the so-called economy is one of those things – we use the word, yet still, we’ve not asked the questions as to what it really in-fact consists out of, and the most important one, why it isn’t working?

The first thing we can take note of is that the economy, is actually a MEconomy – because breaking down the economy looking at the details of its structure, we see that it’s the sum total of an aggregate amount of ME’s walking around making the decisions on a daily basis in regards to how they are going to spend and earn money – thus: We’re able to see that the building blocks of the economy is the individual human-being – so to understand how and why the economy functions as it does – we can take a look at our own life’s, how we deal with money, what we consider when buying new things, and when earning money.

In this blog I would like to take a look at advertisement and PR, which is one fascinating aspect of the economy, and how this point is currently influencing our purchasing decisions, and in turn altering the movement and direction of the general economy.

So, what is advertisement and PR? The nature of these points, when stripped of all niceties, comes down to manipulation – and the method of manipulation is through emotions wherein one of the primary emotions that is used is attraction, sexual arousal, and so-called ‘love’ – thus we have the suppliers of this world currently through advertisement and PR manipulating the individuals of the economy to make certain decisions, certain purchases, and these are not rational decisions, they are being driven from within and as emotion, and here we can all to easily recognize it in our own lives: Can you recall any event where you felt that you just “had to” have that thing? Or, you wanted to fit in, so you bought that thing? Or, you wanted to have the latest gadget, because the ad said it was “the best technology on the market”? – All of these experiences are examples of successful mind-manipulation through advertisement and PR.

The problem with this is that when we as consumers buy on the basis of irrational reasoning, we’re not aware of the consequences we’re creating in our own lives or in the lives of others – who for example considers the environmental effects, and slave labor conditions, that are being reinforced through yearly purchasing new wardrobe of clothes according to the rules of fashion? Who considers the conditions for animals when buying the cheapest meat at the supermarket? I mean, very few at the best – and still – its through these decision that we create the MEconomy.

So, what are we then able to do to support ourselves to not anymore fuel an economy that is based on irrational decision-making?

Here the responsibility rests with us, the consumers, and one point that I would suggest to practice is that of becoming aware of what moves inside of you when you look at advertisements, or when you feel that there is something you want to buy and you have the surge come up within, that surge saying: “I just got to have that thing!” – and here you’re able to ask yourself, is it a rational decision? Have I actually come up with this myself and does a clear reasoning support it, or is the decision emotionally driven, and has it been triggered through some form of commercial, ad or other form of advertisement?

Through this shift within ourselves, we take a step in the direction of becoming self-empowered consumers, we’re we won’t buy anything just because it makes us feel good, we will instead buy that which is practical, effective, and serves our lives – and through doing this we support a change in this world, from corporations using advertisement designed to trigger our emotions, to advertisement that is practical, and have something relevant to say about the product being sold – because obviously: the only reason as to why this form of emotional advertisement exists everywhere around us, is because we buy into it big time – if we would stop this – there wouldn’t anymore be a market for such manipulative advertisements, and corporations would change their marketing strategies.

To sum it up: When we change how we behave on a individual basis, we change one brick in the wall that is the economy, or MEconomy, and this change will ripple out into the rest of this world. This is a process we must take upon ourselves to walk, because it’s quite obvious that unless we are willing to take responsibility for how we handle our money, how can we ask from any of the corporations in this world, that they take responsibility for the way that they want us to use our money? Really, there is no one to blame for the state of our MEeconomy – because we’ve created it – now its time to take responsibility for it, and where better to begin but in our own domestic money affairs?

Join us in becoming another vote for a rational and functional economy – check out the Living Income Guaranteed.


Freeze! Stop Squandering Resources For Money!

freezerMy freezer had been broken for some months when I yesterday took it upon myself to call my landlord to see whether they could fix it. The issue with my freezer is that one of the plastic strips on the door have cracked, which results in warm air entering the freezer when the door is closed, which consecutively creates heaps of ice = not very good.

An hour after I called the repairman entered into the picture, and he confidently approached the freezer, looked at it, measured it, and then announced that maybe they would have to replace the entire freezer with a new one. I was flabbergasted – “What! Replace it!” I exclaimed – he looked at me as if agreeing that this was the appropriate reaction. Then he said: “Yes, these models don’t have spare parts anymore, some time ago we had to buy an entire new freezer due to a similar problem” – upon which I replied: “That is unnecessary!” with which he agreed.

Clearly this shows how there is some serious lack of common sense in our current system. I mean, isn’t it obvious that replacing an ENTIRE freezer due to a issue with one plastic strip, will in time cause MASSIVE repercussions in our environment? God, it’s bizarre – the facts are already here, jungles are being flattened, animals are going extinct, nature is suffering and dying – yet still we’re not able to apply such basic common sense that repairing what is already built will obviously be more effective than completely replacing it.

Evidently there is something else going on here, because even though we’re quite stupid, we’re not THAT stupid, we do actually know the results of this type of blatant squandering. Though, there is one voice in our head that makes us look away from the simple fact – the voice of GREED – the voice of wanting MORE – the voice of DESIRE – the voice of COMPETITION. I mean, ask yourself, what is it that drives this kind of behavior? Qui bono? And you’ll see that it’s specific, and it’s done because replacing something will increase profits, while only replacing a spare part, that’s hardly worth the effort.

Thus, we human beings, we move ourselves in this world to make money, to make more money, and primarily, to save ourselves from the anguish of poverty, thus we move ourselves to make sure we survive, and to survive, we’ll do anything that is required, even disregard the most basic common sense, such as the realization that reparation, is clearly a much more environmentally friendly option than replacement.

But let’s look at it even deeper, why is it that we exist in this state of survival? Why is it that we strive to make money regardless of consequences? Is it because we’re inherently evil? Is it because we like to do stupid things? Is it because we just don’t know any better?

The answer lays in the STRUCTURE of our WORLD – the structure of our RELATIONSHIPS – the SYSTEM that governs our life. Because this system of money is currently precariously ineffective as it situates all of us human beings into a state of survival – wherein suddenly common sense doesn’t matter – what matters is money and money works in mysterious ways.

Take a self-honest look at the situation developing in the world, and ask yourself the basic question, where does it come from? Where is the motivation? Where is the drive? How did we get here?

You will see that the root cause of MOST if not ALL our problems is MONEY, the LACK of money – and that this is the primary source of the apparent human incapacity to be compassionate and considerate. Thus, we need to ensure that all human beings are taken care of and have access to their basic necessities such as food, water, homes, clothes, medical care and education, because only through doing this will human beings be able to stand up, and change their ways, to not anymore be driven by the fear of survival, that makes them agents of stupidity – agents of destruction and havoc.

Investigate the Living Income Guarantee – stand up and be a voice of common sense in a world infested with FEAR and it’s colleague STUPIDITY – we need the an Income for all that will Ensure LIFE – it’s only through this that we will be able to save ourselves from ourselves.

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Selling The Solution

”We Want Change! We Want Change! We Want Change!”

Do you recognize these words? They are commonplace in demonstrations, activist efforts, strikes, and various other methods that the civilian public throughout time have used in attempting to enforce political change in this system. Still today, these methods are used in order to build political opinion – though; in this blog I will reveal the ineffectiveness of this strategy – and show that the time of screaming that “We Want Change” is blasé – this is the time to reconsider our role as creators of political opinion – and the first point to look at is HOW we bring forth our message.

This particular point opened up as I was investigating the suggestions from an activist group of how to create political awareness in relation to the Basic Income proposal. The proposed ways to create that awareness was in line with the usual tactic of standing somewhere in the public, the town square for example, as a group of people, screaming that “We Want Change!” – in seeing this I realized how severely ineffective and misplaced this method is.

So, why is it then ineffective and misplaced?

Well, to scream “We Want Change” doesn’t actually show why change is necessary, and neither does it present a practical SOLUTION as to how this change can be implemented effectively. Instead it’s merely people screaming, and actually, the starting point and underlying message coming through when we just scream out our message is that “we are the victims” and “you must change!” – we won’t make the change because it’s apparently up to another to make that change, present the solution, and make it all happen. And what comes through as well is this point of blame – that it’s not “our fault” that this world is the way it is and as such we shouldn’t walk this change – YOU should – because it’s YOUR fault!

What is then the missing point?

creative_sellingThe missing point is really in the most unlikely of places, and particularly for activists it will be shocking, because the primary point that will allow for political forcefulness to come through is the art of SELLING – yes – SELLING – the skill often regarded with despise – because it’s apparently not a “honest” trade.

But why is then that the art of selling is so important?

Realize, that when we want to inflict change in this world, what we must understand is that change comes through within and as individual human beings, because each human being is a building block in what we call ‘the system”, thus for each human being that is able to see the point you’re making, and within that change his, or her way of living, that is a point where you’ve actually created political movement.

The question is thus, what makes people change, and what makes people hear what you say? This is where SELLING comes into play, because the art of selling, is the art of convincing, it’s the art of finding the specific trigger for the human being we communicate with, what they care about, and what they feel about, and through using those trigger points, we are able to affect that persons way of looking at and understanding things.

Thus, for example, with the Living Income proposal, the focus of the activist must here be to explain to the individual human being what would change in his or her world, if a Living Income would be implemented, the activist must SELL the proposal ACTIVELY – which is a what a activist should be doing – namely – activating people in realizing and understanding that there is so MUCH MORE to life than what our current system presents as life – that there is whole universe to explore which have been suppressed by fear, and a bureaucratic system of rules and control.

Real change, and real political movement will as such be born through the process of selling, which is actually the skill of effective communication, and knowing WHO you’re talking with, and what will trigger that particular person to see what you’re saying – and make them see how what you’re saying can benefit their life.

This is why the Living Income proposal is so unique, because it speaks not only the worker class, it also speaks to the bourgeois, the middle class, and the elite, because the Living Income will fire up the economy on all avenues, allowing for the business owners to make more money, the workers to get employed, and the elite to retain their lifestyle unless it’s overly exclusive – obviously – some people that throughout the years have become excessively rich will have to let go of some of their resources.

An example of how to sell the Living Income proposal in America, would be to connect it to the American Dream, in showing that through the Living Income, the American Dream; having your own house, two cars, and having only one of the spouses working yet still retain a sufficient income to sustain the household, would be able to become a reality – this is thus SELLING the Living Income Guaranteed and showing the benefits of change – not merely screaming that “We Want Change” – which won’t create the political movement required for effective and lasting change.

Thus, it’s time to re-evaluate how we have up to this moment in time attempted to enforce change, and realize that there is a lot to learn from the system, from marketing, and from business owners, and that we’ll only be able to create a movement if we effectively show how life could change for others in implementing a Living Income Guaranteed. Let’s become the Wave of Action required to create the necessary momentum in order for real change to take place.

The Era of Enlightened Activism

waveofactionMany people do see what is going in this world, they do see that the current state of our world is outright abusive, and that it can’t go on as it has – we need to change – this is clear.

The problem with the wave of action that has been spreading throughout the world in various forms, such as for example the Occupy Wall Street-movement, the Arabic Spring – is that there is no clear understanding of HOW to sort out this mess – we do see the problems – but we do not see from WHERE these problems stem – and specifically we don’t see what course of action that will bring forth a lasting and structural solution.

This problem we can be found literally everywhere in all aspects of society, and can also be found in the microcosm of our relationship with ourselves; for example – let’s take a look at my own country of Sweden and what is currently going on in the dimension of crime prevention.

Because what is happening in this arena of the Swedish society, is that it’s slowly falling apart, there is too much crime, and not enough resources to prevent the crime – the polices and attorneys are becoming frustrated because seemingly there is nothing that can be done – and even though the government is pouring more money into the fight against crime, no clear results are visible.

Though, what is it that the Swedish government is missing? Well, the simple fact that crime is not a isolated incidence – crime doesn’t just ‘occur’ – it’s instead a OUTFLOW – it’s a SYMPTOM of an underlying issue that perverts our entire world to become but a survivalist competition where only the strong are allowed to live. Thus, exactly as was the problem with for example the Occupy Wall Street-movement, wherein all attention and focus was fixed on the criminal acts of bankers – no attention and focus is given to sort out the underlying issues.

Thus, let’s take a look at what the underlying issues are – if we self-honestly investigate the nature of the various problems that exist in this world, we are able to see that the absolute majority of them are related to one specific point, one specific aspect of society – and that is – MONEY – or rather – the LACK of money. In our current world system – money is seen and regarded as a commodity that we are able to FIGHT about, and the general view is that we do not have a RIGHT to money – we have but an opportunity to get money – and apparently this opportunity is equal for everyone. But, what happens is that only a select few are able to get their hands on money, and due to the competitive nature that we’ve designed money to exist within, the consequential outflow is that but a few takes it ALL and the rest are forced to fight over the scraps.

This in turn leads a myriad of problems such as for example crime, profiteering, social inequality, blame, revolutions, rebellions, civilian disobedience, and obviously – one of the primary points – fear of SURVIVAL – which will force human-beings to take the most barbarian and ruthless of actions – because they are in their fear of survival not able to consider and expand their view to such concepts as empathy, consideration, care and equality.

Thus, we must now move ourselves into an Era of Enlightened Activism – and what must be the starting point of this new activism is that we target the underlying issues – and that we find PRACTICAL solutions to these underlying issues. And what we must understand is that no form of civil disobedience will have the desired effect – because a SOLUTION must be implemented through political means – by majority rule – it must be an actual and well thought-out proposal and not merely a rebellious act of blame towards those apparently in charge.

We must understand that We Are In Charge – We Decide – We will determine the Solution – and we will determine the Change – thus Activism in order to be effective must be coupled with responsibility – because only when we fully take responsibility for a point in realizing that unless we deliver the solution – there will be no solution; will we be able to effectively bring through change and form a world where we can all live in harmony.

Investigate the Living Income Guaranteed – and realize that there are effective solutions we’re able to implement – that will deal with the underlying issues of this current system – so that we do not anymore have to spend all of our precious time attempting and trying to suppress symptoms and effects.

The Complacency Virus

complacencyThe most common delusion we have that thwarts us from being able to create any change of real significance in this world, is this belief that “everything is okay” – it is as if we have taken a blinder before our eyes that makes us see only what we want to see – and this tends to happen when we have money and a somewhat comfortable life – when we have achieved those points, what sets in is complacency and instead of giving everyone a cool life – we spend the short time we have on this earth trying to satisfy our mental desires.

It should be the other way around, that when we have money, we should understand that we have a opportunity to make a difference, we have the time to spread awareness bring forth change – but what instead happens is that we sink back into the comforts of our minds where we live each day for the sole purpose of filling ourselves with various kinds of positive experiences.

It is fascinating and I see this pattern play out on a daily basis. I have grown up and live in the country of Sweden, and this is a wealthy, industrialized nation where most have a high level of education. Sweden is a country that is in a position of being able to make a difference in this world, because most of us swedes have time on our hands, we can actually make somewhat free choices, because we have money – but what happens instead? Rather we swedes do away with our time on senseless activities, such as drinking, buying more unnecessary things – spending each minute to gain another positive experience – a behavior that is spiteful in its very nature.

Thus, even though we have all the prerequisites necessary to produce a change, we still don’t do it – and why is that? As I said in the beginning, it comes back to complacency, and our tendency to think that everything is okay, because we have the money, and our life is quite comfortable.

But let us look at this presumption that “everything is okay” – because really, can we say that it is?

I mean, fact is that we are all dependent upon money, and fact is that in this world, when we do not have money, the very foundations of our existence will shatter – thus – even though we might think we are safe, because we have money at the money, this is no guarantee – and it is absolutely no guarantee that our children will have access to money. Fact is that our current economic system is slowly crumbling before our very eyes, and even though we might feel comfortable at the moment, we will in time face the consequences – and they will not be pleasant – because what is certain is the current economic system is not sustainable and it will not last.

Thus, what we must realize is that our comfort and the complacency we experience, because everything seems to be fine, it is not real – and each day we are coming closer to the inevitable collapse, wherein also our life will be affected by the ineffectiveness of the current world system – thus – I suggest that we take action now and that we do not wait. Just because we have money, and just because our individual life work at this moment, it doesn’t mean that our collective existence is sustainable – and things will get worse until we stand up and actually bring us to care about our common future and ourselves.

Those of us lucky enough to live in countries where it is still possible to access money, we have a responsibility to spread the word, and show that there is another way to live – and that complacency is really not acceptable – because we have the time and resources, we have the responsibility to act – and we have the responsibility to make sure that all people are endowed with a life worth living – a dignified life – that is what we’d want for ourselves given that we were in the shoes of those less fortunate – so why then not give as we would like to receive?

Read up on the Living Income Guaranteed – and make use of your time, because at some point – it will be all used up – and then there will be no way to go back and change your decisions. We have only this one lifetime – thus – let’s make the best out of it, and see to it that we bring about a world economic system that benefits life and erase poverty forever more – let’s make sure that our children will have a life free from fear.

Why We Have Not Been Able To Change

ImageOne thing that we have been able do through out the years is to find problems and issues – this is one of our strengths so to speak – and we have even been able to find and point out fundamental issues; for example, there has during a long time been an awareness as to how politicians are often bought by corporations to pass laws that will support their business ventures.

Yet, one question remains, why is nothing happening? Why is no change taking place?

This is a fascinating point to explore, because really, shouldn’t there be some form of change by now? I mean, we have for several hundreds of years looked at and been able to determine societies and this world’s most infectious problems – but still – any form of fundamental change has yet to occur.

Why is this then?

Well, when we look at how we approach problems, what becomes obvious is that we firstly, tend to focus only on the problem, go into blame and then we stop at that point – we do not even proceed to the solution – we stop at blame and when we have vented our anger – we are satisfied. Secondly, we tend to focus on problems in a one-dimensional and from an amazingly limited perspective. Take for example animal activists that ferociously attack and expose any form of animal abuse in this world – these activists tend to see the problem as: “These people doing this are greedy and just bad!” – and their solution to the problem is “Just to make them stop!” – and this is obviously a severely limited way of seeing the phenomena of animal abuse.

Because animal abuse is multi-dimensional, and often those that abuse animals are poor workers that in order to make a living, require to abuse animals, for example in order to attain fur. Others abuse animals because they simply do not have any effective understanding of the animal, an example is trophy hunters, parents that hunted themselves have often raised these trophy hunters, and accordingly the children will pick up on their parents and become just like them – so here what we are dealing with is a ineffective education. I mean, it’s not that people are “just bad” – there is always a story behind things, and when we understand this story are we able to implement a solution that will produce effective results.

So, our problem has not so much been to see problems – our problem have instead been to understand them and create solutions for them. We tend to go into ENERGY and EXPERIENCE when we see something that is not acceptable, yet what we miss is that when we go into energy and experience, we are not able to see and comprehend to full picture, and we are not able to objectively discern what course of action would amend the situation.

Thus, what we require to do as humanity is to become life scientists, and with this I mean that we stop reacting to the problems existing in this world, and that we instead look at what we are able, what solutions are available, and what specifically it is that creates the problems we are facing in our world.

Fascinatingly enough, what you will find when you allow yourself to become a life scientist, is that most, if not all problems in humanity and this world comes from MONEY or rather, the lack of money. There are political solutions to sort out the credit crunch currently gripping this world – Investigate Living Income Guarantee – and remember – no energy – no experience – just look at the facts.

The Era of Unemployment

unemploymentFor ages and ages humanity have held unto the fix idea that employment and labor is what entitles us to a dignified life. We have thought that only with a job are we able to earn money and build a future for ourselves. Now, we are reaching a new era – the technological era – and this means that machines are slowly but surely going to take over and become the new employee. More and more we are going to see people fall into unemployment unable to get back into the system – because there are no jobs anymore – machines have or will take over the positions until there are no positions left.

This places us in a unique position. Suddenly we have the possibility to sustain ourselves without having to dedicate all of our time to work and labor – the resources are here regardless. The problem is that we still hold unto to this fix idea of labor equals money, labor equals life, not realizing that our life equals the right to live which equals the right to money – as such most of us are stuck in survival mode unable to move ahead, waiting for the economic regression to turn into a growth and our jobs to come back, but this will not happen. The jobs lost to machines are jobs lost forever and as such we are waiting in vain.

Our fix idea that labor equals the right to life hinders us from seeing the possibilities that are now ahead. In my own country of Sweden the biggest obstacle standing in the way is peoples fears to the concept of the jobless society – we cling unto the belief that life can not be free from pressure, life can not just be given unconditionally, life must be a hardship, it must contain work, sweat, and tears, because without this apparently the economy simply will not work. We also believe that in giving all a right to life, somehow we ourselves will loose out and have a slice of our pie be stolen. All of these ideas and fears exists only in our minds and they are not aligned with the reality of what is here.

Because the reality is that there is plenty of resources on this earth the ensure that all are given a dignified life, the reality is that we are at a stage where machines can do the labor of man without any remuneration, and we are at a stage where we can allow ourselves to sit back, relax, and live life without the constant pressure and fear that the hunt for money entails.

The age of employment is at its end and we have in this been given an opportunity to recreate our economy to be inclusive and nourishing, instead of as is at the moment, exclusive and unhealthy – we can give to everyone a life that we would want for ourselves and the fear of us loosing our own resources is simply preposterous – we have the necessary infrastructure in place to make life on earth open for all. It is our responsibility to make sure that life is given to all because that is what we would like for ourselves – and now when the possibility have opened up there are no more excuses.

One of the greatest misconceptions we have made is to think that life is by nature harsh and unwelcoming – this is definitely a complete misunderstanding. Hardship and strife is artificial and man made – we have created a though system – we have decided to compete with another and we have decided to make money exclusive instead of inclusive; and what we must ask ourselves is whether it is worth it? Is it worth the fear, the pressure, the anxiety, the worry, the constant uneasiness? How come we have not given ourselves the right to money? Why have not gifted ourselves with the right to life, a real life, a life where we are able to express and move about free from the shackles of worry?

We have the future resting in our palms. Let us make the best of it – make your voice heard and stand as one vote for an Guaranteed Living Income – so that we can begin living for real.