Wasting Food

food-wasteAccording to reports by United Nations Environment Programme and the World Resource institute, about one third of all food produced worldwide gets lost or wasted in food production and consumption systems. When converted to calories, it means that about 1 in 4 calories intended for consumption is never eaten. This food is wasted for several reasons. Much is lost because it does not fulfill the aesthetic requirements of shops, and hence indirectly, consumers. And of the food that is actually bought, a lot is thrown away, and some of it due to expiration dates being set too early. It is clear that food wastage is a massive problem and it reveals some interesting characteristics of the human being, and also many opportunities of self-correction, where we as humanity can change ourselves on a individual level, to as such make an impact globally.

What does food wastage show us about ourselves? It shows us that we do not value the labor and energy that has gone into creating that food – for us – food has become only a number – a cost that we buy using money. Though, fact is that food is more than a number, because to create each produce we eat, an investment of real resources had to be made. The farmer had to put in great effort to grow his crops and care for his cattle. The slaughter had to exert himself with determination and strength to slaughter and prepare the meat for consumption. And nature, the animals, and plants had to offer themselves, their lives, to nurture and support our continued existence. As such, food cannot be measured in money, food is a work of art, that has been given a attention and energy to end up in the supermarkets where we are used to seeing it.

When we take food and only eat some of it, or we buy too much, and throw away the things that we allow to go bad, what are we thus really saying? In-fact it is an act of negligence and ignorance to treat food as having no value – negligent because there is not much we need to change about ourselves to become a more considerate and effective when it comes to handling our food – and ignorant because we do not see the amount of work that has gone into the food, which we so easily make a decision to throw away.

Thus, if we wish to stop waste in this world, we must begin with ourselves, and understand that wastefulness occurs not only with food, but it is the way in which we have come to live. Our entire society is based on waste, and the false belief that there are eternal resources, eternal opportunities, and eternal energy for us to consume without consequences. Truth is that, there is no such thing as a free lunch – and for each resource we waste – there is one resource less to be used.

Though, let us take this one step further, and ask ourselves, where are we wasting ourselves? Fact is that as with all things that we create on the outside, we are also creating and living them inside of ourselves. Are we not wasteful with ourselves, and our own potential when we accept and allow ourselves to give up on our future, and what we know we can create for ourselves, because we do not feel motivated? Are we not wasteful when we decide to not do the most with ourselves, and our lives? Are we not wasteful when we decide to throw away our talents, because we do not experience ourselves as having the energy to develop them? Are we not wasteful when we throw away moments in our day to get to know ourselves, and our mind better, because we accept and allow ourselves to be afraid of self-intimacy? Are we not wasteful when we spend hours, upon hours in a emotional reaction, time that we could have instead used to LIVE and participate HERE?

There are many ways that waste come through within ourselves, in our lives, and thus, in this world. And it is important for us to investigate how we are wasting, so that we can stop this behavior, and instead live our lives within the starting point of using – and as such – being useful instead of wasteful.

How can we change ourselves to direct the waste that occurs in our daily lives into a using and usefulness? Because in answering, and living the answer to these questions, we can make a big difference for others and ourselves as well – as we stand as an example of what it means to respect the life within us and this world – where we do not accept and allow waste to exist within us.

Waste happens when we do not push ourselves to see the value in what is here, to appreciate to what is here, and be grateful for what is here. Waste happens when we take things for granted. Waste happens when we become caught in our desires, and our urge to experience things, and we miss the reality, the universe of life that is here as a part of our world. WASTE occurs when we walk through life in HASTE, thinking about only our own WAIST – and not understanding that our actions and inactions have consequences. Hence, as a first step to change the massive waste that happens daily in this world on a myriad of levels, let us change ourselves – and make sure that we are not accepting and allowing waste to take place in any form within ourselves, or our lives.

Investigate the Living Income Guaranteed.

The (M)Economy and The Rational Consumerism

consumer_psychologyWhere does the economy come from? What is the economy? How are jobs created? How are jobs lost? Why do we buy certain things and not others?

Have you ever asked yourself any of these questions? There is a great likelihood you haven’t, because we often tend to miss that which is right in-front of us, that which is hidden in plain sight, and the so-called economy is one of those things – we use the word, yet still, we’ve not asked the questions as to what it really in-fact consists out of, and the most important one, why it isn’t working?

The first thing we can take note of is that the economy, is actually a MEconomy – because breaking down the economy looking at the details of its structure, we see that it’s the sum total of an aggregate amount of ME’s walking around making the decisions on a daily basis in regards to how they are going to spend and earn money – thus: We’re able to see that the building blocks of the economy is the individual human-being – so to understand how and why the economy functions as it does – we can take a look at our own life’s, how we deal with money, what we consider when buying new things, and when earning money.

In this blog I would like to take a look at advertisement and PR, which is one fascinating aspect of the economy, and how this point is currently influencing our purchasing decisions, and in turn altering the movement and direction of the general economy.

So, what is advertisement and PR? The nature of these points, when stripped of all niceties, comes down to manipulation – and the method of manipulation is through emotions wherein one of the primary emotions that is used is attraction, sexual arousal, and so-called ‘love’ – thus we have the suppliers of this world currently through advertisement and PR manipulating the individuals of the economy to make certain decisions, certain purchases, and these are not rational decisions, they are being driven from within and as emotion, and here we can all to easily recognize it in our own lives: Can you recall any event where you felt that you just “had to” have that thing? Or, you wanted to fit in, so you bought that thing? Or, you wanted to have the latest gadget, because the ad said it was “the best technology on the market”? – All of these experiences are examples of successful mind-manipulation through advertisement and PR.

The problem with this is that when we as consumers buy on the basis of irrational reasoning, we’re not aware of the consequences we’re creating in our own lives or in the lives of others – who for example considers the environmental effects, and slave labor conditions, that are being reinforced through yearly purchasing new wardrobe of clothes according to the rules of fashion? Who considers the conditions for animals when buying the cheapest meat at the supermarket? I mean, very few at the best – and still – its through these decision that we create the MEconomy.

So, what are we then able to do to support ourselves to not anymore fuel an economy that is based on irrational decision-making?

Here the responsibility rests with us, the consumers, and one point that I would suggest to practice is that of becoming aware of what moves inside of you when you look at advertisements, or when you feel that there is something you want to buy and you have the surge come up within, that surge saying: “I just got to have that thing!” – and here you’re able to ask yourself, is it a rational decision? Have I actually come up with this myself and does a clear reasoning support it, or is the decision emotionally driven, and has it been triggered through some form of commercial, ad or other form of advertisement?

Through this shift within ourselves, we take a step in the direction of becoming self-empowered consumers, we’re we won’t buy anything just because it makes us feel good, we will instead buy that which is practical, effective, and serves our lives – and through doing this we support a change in this world, from corporations using advertisement designed to trigger our emotions, to advertisement that is practical, and have something relevant to say about the product being sold – because obviously: the only reason as to why this form of emotional advertisement exists everywhere around us, is because we buy into it big time – if we would stop this – there wouldn’t anymore be a market for such manipulative advertisements, and corporations would change their marketing strategies.

To sum it up: When we change how we behave on a individual basis, we change one brick in the wall that is the economy, or MEconomy, and this change will ripple out into the rest of this world. This is a process we must take upon ourselves to walk, because it’s quite obvious that unless we are willing to take responsibility for how we handle our money, how can we ask from any of the corporations in this world, that they take responsibility for the way that they want us to use our money? Really, there is no one to blame for the state of our MEeconomy – because we’ve created it – now its time to take responsibility for it, and where better to begin but in our own domestic money affairs?

Join us in becoming another vote for a rational and functional economy – check out the Living Income Guaranteed.